How to plan a systematic break-through into a new market? How to devise your strategy? Marketing entry techniques | Market protection techniques | How to neutralize a technique when it is aimed at your company?
The event will include a workshop part and participants will have the opportunity to solve short business cases about market entries of famous multinational companies when they were startups.
Mentor: Sylvia Pavlova MBA CMC Assoc CIPD
For about 6 years now, Sylvia has been an international startup mentor for startups in the UK, UAE, Greece, Bulgaria, and Austria.
She is also a mentor of MBAs at the OUBS, UK.
She graduated her MBA degree at the OUBS, UK in 2013. The MBA program ranks in top 1 % of all MBA programs in the world.
She is also a CMC, i.e. an internationally certified management consultant. Since 2017 she has also been a registered consultant in Strategy with ‘Advice for Small Business’ Program of EBRD (European Bank for Reconstruction and Development).
